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Patent Landscape, also known as Freedom to Operate analysis, is a powerful tool for understanding not only your own patent portfolio, but also those of your competitors and the industry as a whole.
A Patent Landscape is a high level view of a chosen group of patents of interest. The results can be used to answer several strategic questions such as:
- Who are the leading patentees in a particular field?
- Within a particular technology, what specific technology are companies patenting?
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- What are my competitors patenting? What product features may I see over the next year or two?
- How does my patent portfolio compare against the competition?
- Who has patents that I may want to purchase?
- I am planning on introducing a product into a country for the first time. Who are the patent holders in this jurisdiction, and should I try to get a license from them?
These are all key questions that make up a comprehensive Portfolio Management strategy.
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