The financial benefits a properly defined and executed licensing program brings to a company's bottom line cannot be overstated.

Licensing is used to both generate revenue and strategically position a company with respect to its competitors. However, the success of any licensing program depends not only on planning and executing, but also on the quality of technical support.

• Select the patents offering the best potential for licensing;
• Determine the markets to which your patents might apply;
• Identify the companies and products likely to be infringing your patents;
• Collect the evidence needed to build a definitive case for infringement;
• Apply patent claims to the evidence in a clear and concise manner.